I got so many great tips and little golden nuggets of advice from fellow resellers and youtubers when I started out reselling as a part time business. I am always learning and gathering information and constantly evolve my reselling activities to test new ideas and products.
Here are some of my best tips, but ultimately please share yours in the comments too, I would love to hear them.
New Horizons – Each time I go out thrifting, sourcing or car booting I always try to find something new, from a new category or an item I have not tried before. Take a chance on something different (as long as you can afford to lose what you paid). Doing this will help you widen your knowledge, increase your stock and broaden your opportunities in sourcing. If you stay narrow you may also limit your profits.
List Promptly – Try to list your items as soon as you can after buying them. This is not as easy as it sounds, you can very easily buy faster than you can list which creates ‘death piles’ and can demotivate or leave a feeling of a never ending task. When I initially find and buy an item theres that connection, memory and general feel good factor associated with it. If you don’t list quickly you can effectively fall out of love with the it as you move on to the next one. You kind of lose the connection as it gets left behind.
Sale Time! – Put your entire inventory on sale, 10%, 15%, 20% on a fairly regular basis. I tend to do a sale every 5/6 weeks or so and let it run for the full 2 weeks. This helps you shift stock and keep some momentum going as well as earn some cash of course. Don’t forget the other marketing tools on ebay too; Codeless vouchers allow you to create a discount only for people that you share a special link with. Multi buy discounts are well worth setting up and leaving in situ permanently to encourage multiple sales, plus you can set up static deals like buy any one item and get a second 20% off. I have all these set up all the time.
Promote – Many resellers have all their listings set to promoted for say 1% or 2% all the time to try and get their items in front of more buyers. I do use this and it does bring in sales but I tend to vary it up by doing 1 month at 1% and then turn if off for a few weeks and then flick it back on for a month at say 2%. Making bulk changes to your listing on a regular basis can help refresh them too.
Be Regular – I think this is one of the best tips. List on a regular basis, every day if you can. Even if its just 3, 4 or 5 items. Ebay’s algorithms definitely like this. I tend to work on say 20 items in one sitting but save them all as drafts. DO NOT be tempted to just get them all on straight away unless this is your daily number anyway. Save them and activate them over the next few days, drip feeding them effectively. This will help you stay regular without having to actually be regular. I would say you will almost certainly notice a difference in sales by doing this.
Best Offer – Trust me, this golden nugget could rocket your sales. This was a game changer for me. Add best offer to EVERYTHING (even if it means altering your price a little). People like to barter, negotiate just like we do when we buy the items in the first place. Everyone likes to get a deal or feel like they are getting a deal. Don’t be offended by low ball offers, use it as a chance to start a conversation with the potential buyer. ALWAYS counter offer if its not good enough for you. NEVER just flatly refuse, how do you know what they are willing to go to? Sometimes its good to counter with a personal note, I do this often. I never have any settings to automatically decline an offer below a certain amount, many people do this but I just see it as a lost opportunity.
Order, ORDER – Get your stock in order now before you are too far gone, like me! I would suggest you use a numbered container system, you can add that number into your listing, either hidden in the custom SKU line or some add it at the bottom of their description somewhere. I am way behind with this but its the one thing I would change if I could go back in time. I have lost items and sales by not being organised like this and that is the worse thing ever.
So just a few of my best tips to help you.
I would love to hear your best bits of advice to so please leave a comment.
In the meantime take a look at my full Top 10 on Youtube…
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